Induere: “Wear Your Bag”
Few months ago I and Claudia have been invited by our dear friend Daniele di Giorgio to meet his friends Sara and Claudia, two young designers who decided to create a brand of bags.
They showed us prototypes, colors palette and inspirations of those wonderful bags, which still have no name but great character and uniqueness!
We liked the passion we could see in their eyes and in their words, the “artisan” work made by Sara and Marta to realize every single!
We couldn’t wait to show you their creations and to introduce INDUERE, a “newborn” brand which already knows which is the right way to cover.
The 7th of July Induere will show the Kalang Collection at AltaRoma during the Accademia Factory by Accademia di Costume e Moda. The 8th and 9th of July Induere will take part at A.I. Fair in Santo Spirito in Sassia – Rome.
Could you, please, tell us something about you and how this project /brand was born?
We have met at Accademia di Costume e Moda of Rome, but we got closer when both of us won an accessory contest for a company in Rome. Since that moment we started having a yen to make a new product identity come real, by creative and manual passion, the continuous and careful selection from raw materials, by putting ideas together, drawings, manufacturing and shapes coming out from our personal studies. All this always mixed with curiosity, critical thinking and discipline.
We wanted to get to a synthesis of creativity, design, functionality and pursuit of best quality and innovative materials, by mixing fashion, arts, manufacturing and suggesting to look at accessories as a stylish element, precious details from which personalities and personal identity come out. No idea … did we get the target?
The choice of the name is linked to the idea of “wearing the accessory”, from Latin INDUERE, which means to wear, in fact, and in the meanwhile it also reminds our own link (“indue”).
Could you please describe your first collection? What did you draw your inspiration from?
Our first collection is the result of studies and researches inspired by nature and arts, supported by choices of manufacturing, overlapping, asymmetry which are able to represent a personal style, reminding Retrò trends, Japanese culture contaminations and design objects put into a naturalistic environment.
Twenty models which combine vertical lines of plissè together with smooth sensuality of volumes, increased by leather characteristics.
Bags able to change their shapes and dimensions, according to needs.
To underline that each item is unique there is a packaging made of plastic materials, usually used in greenhouses and which reflects the quality and the design of the product it contains.
The whole collection is composed of four dimensions which satisfy women’s needs at any moment of the day:
Big: Mostly bags and shoppers, characterized by rectangular and trapezoidal geometrical figures, mixed with cosy and tempting shapes. Graphic silhouettes play with volumes to give the idea of a travelling woman, who carries her whole life in her bag.
Medium: keep geometrical joints in harmony with details and proportions; mostly backpack, trunks and medium bags. Very comfortable and soft.
Small: big clutches, little bags and little half-rigid school bags, to put on shoulders, under arm, in hand, and marsupiums in the double version to sling over shoulders. It is a less sportive and more glamour version, addressed to modern women always running around the city, carrying their cameras and smartphones, always ready to take pictures. It’s the portrait of fashion week, urban and even street-style girls.
Mini: little clutches, made to contain the bare essentials, sustained by old brass or silver chains, ending with padded shoulders which draw inspiration from 80’s shoulder pads.
Moreover, a little fashionable leather bag to hook to bigger bags. An additional accessory to enrich the bag and to make it even more functional.
You are two young but brave entrepreneurs / artisans: the present economical situation is difficult, we all are facing the crisis, but for young people as we are the situation is even worst. Your brand was born in such a complicated period! This crisis for you means …?
Challenge! Because ours is a practical competition based on personal work.
A place or an object you mostly draw your inspiration from.
Concrete objects in general, by giving them a different consistence and placing them between actual daily life and imagination.
Concerning fashion, which are your favorite years? Why?
We have no preferences because we believe that each period underlines some representative details which can be endlessly re-edited.
What palette of colors do you prefer and identifies your brand?
Natural and warm colors, going from the black color of winter, by way of deep green, caramel, mustard, dove-grey, to shade off into milk-white as contrast color.
In your opinion, which colors can best represent Italy?
Green, in reference to nature; dove-grey in reference to soil.
Which materials / textiles do you prefer?
Leather, of course, in its all typologies.
Which materials / textiles can best represent Italy?
Concerning to textiles, we have no actual tradition, but maybe cotton is the simplest noble fibre, a typical Italian contrast: nobility – simplicity.
Which pattern/texture can best represent your brand?
Plissè, on leather is able to confer elegance and sensuality to the product, creating volumes and bringing geometrical figures of bags from two-dimensional to tridimensional, making the item an harmony synthesis.
Which pattern/texture can best represent Italy?
Resca because of its typical rural estate and since it makes our country famous all over the world. It is commonly called Spigato, since it reminds wheat and pasta, and thus our simplicity.
Could you, please, quote an object / shape that straightaway reminds you Italy?
Vespa, FIAT ‘500, colander.
Directed by: Sara Schiavo
Video: Jordi Morell, Alessandro Cantarini
Model: Korlan Madi
Makeup: Monica Schiraldi
Hair: Anna Festa
Music: Leonardo Milani
Location: Il Vivaio s.s. Agr.